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Diageo – Know your units
How do you raise awareness of alcohol units amongst probably the hardest to reach and least receptive audience, students? Use a principle that's moved from...
Shell – Fill Up, Fly Off
How do you quickly and succinctly tell motorists that filling their tank can lead to flying the world with Shell Drivers Club? Use the design of the card itself to...
RNLI – Mystery Packages
How do you turn the least known charity amongst the youth into the most talked about online? Give young people a cause to believe in – themselves. Here's the c...
TV Licensing – Laptop Revolution
How do you persuade skint students to buy £5m worth of TV Licences? Show them the value of TV in their rich social lives, and how the TV Licence makes it all ...
Fairy Platinum – Pinball
How do you demonstrate the grease-busting power of Fairy Platinum? Make washing up fun. Fairy Pinball is an innovative Facebook game that challenges the player...
Royal Mail – The LOLXperiment
How do you get teens in five continents to fall in love with the love letter? By reframing mail for a new digital decade in the 21st century. By making it...
DMA – What are you worth?
How do you get everyone from grads to creative leaders to the Deputy Prime Minister to support your campaign for creativity? Start with a single question. What...
Uncle Ben's – Unwanted Colander
What's the benefit of boil-in-the-bag rice? No draining. No fuss. As seen in press and on the tube.
P&G – Super Savvy Me
Wrote and directed this wee video singing the praises of Super Savvy Me...